Cohere

Cohere vs Kajabi

Built for CoachesHealersTeachersCreators
not just course sellers

Cohere was built by coaches who got tired of stitching ten tools together to run their businesses. The all-in-one platform that handles 1:1 sessions, group programs, communities, courses, lead generation, and email marketing, plus a marketplace where clients find you.

Book Your Free CallGet Started

Explore on this page

The Full ComparisonReplace Your Tool StackPricing Side by SideSwitching From Kajabi
Cohere logo

For coaches and healers

VS
Kajabi logo

For course creators

An honest, side by side comparison

Quick verdict

Pick Cohere if you are a coach or healer who runs live 1:1 and group programs and wants an all-in-one platform priced like Kajabi, with VIP coaching, done for you setup, a client marketplace, and no transaction surcharge included. Pick Kajabi if your business is purely course sales with no live coaching component and you need their advanced funnel and email automation depth.

At a glance

Cohere and Kajabi, side by side

Built specifically for
CohereCoaches and healers
KajabiCourse creators
Most popular plan
CohereAccelerate, $197/mo
KajabiGrowth, $199/mo
1:1 scheduling and sessions
CohereIncluded on every plan, unlimited scheduling pages
KajabiIncluded, automations and advanced reminders need Growth and up
Group programs and cohorts
CohereBuilt in on every plan
KajabiCohort courses on Growth and up
Communities
CohereIncluded on every plan
KajabiIncluded on every plan
Marketplace to find clients
CohereIncluded, discover.cohere.live
KajabiNot available
Coach and client mobile app
CohereiOS and Android
KajabiiOS and Android
AI assistant
CohereCaela, built in across the platform
KajabiIncluded, advanced features and transcription are add ons
Live business coaching
CohereCohere Academy and 60-Day Launch Accelerator
KajabiNot included
Email marketing
CohereUp to 50,000 sends per month on Accelerate
KajabiIncluded, scales by contact tier
Transaction surcharge
CohereNone, standard Stripe fees only
Kajabi0.5% to 2% on your own Stripe, plus other surcharges
Plan limits
CohereUnlimited contacts, storage, and services on every plan
KajabiContacts and products capped by tier, 2,500 to 100,000 contacts
Best for
Coaches running live 1:1 and group programs
Creators selling self paced courses at scale

Pricing and features accurate as of June 2026. Standard annual billing shown.

The all in one math

Cohere replaces the stack of tools coaches juggle

Most coaches do not run their business on one platform. They run it on ten. A scheduling tool, a CRM, an email tool, a landing page builder, a website host, a course platform, a community platform, a lead magnet builder, a payment processor, and an AI assistant. By the time it is stitched together you are paying $300 to $500 a month, losing client data between systems, and spending evenings figuring out why bookings are not syncing. Cohere replaces all of it.

What coaches typically pay for
What Cohere includes
Calendly or Acuity, $16 to $72/mo
Scheduling and 1:1 booking
Dubsado or HoneyBook, $35 to $109/mo
Coaching CRM and client management
ConvertKit or Mailchimp, $25 to $99/mo
Email marketing up to 50,000 sends per month
Teachable or Thinkific, $59 to $199/mo
Self paced courses
Circle or Mighty Networks, $89 to $219/mo
Communities and group cohorts
Carrd or Leadpages, $19 to $99/mo
Websites and landing pages
Typeform or Jotform, $25 to $83/mo
Forms, quizzes, and lead magnets
ChatGPT Plus or Jasper, $20 to $59/mo
Caela, your AI agent
Loom or Vimeo, $16 to $50/mo
Video hosting and self paced content
Stripe, standard fees only
Payment processing

One platform. One login. One bill. One team that helps you set it up.

Third party tool prices are typical published ranges, accurate as of June 2026.

The short version

Why Cohere wins, in summary

Same price, much more value. Cohere Accelerate at $197 a month is essentially the same price as Kajabi Growth at $199 a month, with VIP coaching, done for you setup, a marketplace, and Caela included.

Built for coaches, not retrofitted for them. Kajabi started as a course platform. Cohere started as a coaching platform. The structure of the product matches how coaches actually work.

A real support system, not just software. Every new member gets complimentary VIP onboarding with a Cohere Success Coach, plus the Cohere Academy and 60-Day Launch Accelerator for ongoing live business coaching.

A marketplace that finds you clients. Kajabi has no equivalent.

No transaction surcharges. Kajabi charges 0.5% to 2% on top of Stripe. Cohere charges none.

Why coaches switch

Why coaches and healers choose Cohere over Kajabi

1

Built for coaching and healing, not retrofitted for it

Kajabi started as a course platform and added coaching features later. Scheduling depth lives on the Growth plan and up, and the product is organized around products and contacts, not clients and sessions. Cohere's structure fits how high touch coaching actually works.

2

Same price as Kajabi, with VIP coaching included

Most Cohere coaches choose Accelerate at $197 a month, essentially the same as Kajabi's Growth plan at $199. The difference is what you get: the full platform plus VIP coaching, the Cohere Academy, the 60-Day Launch Accelerator, and the marketplace. Want platform only? Impact is $111 a month.

3

Live coaching and a launch accelerator included

Every Cohere subscription includes the Cohere Academy and the 60-Day Launch Accelerator, with live weekly coaching from the Cohere team and a community of coaches building alongside you. Kajabi sells you software. Cohere sells you software plus the support to launch.

4

A marketplace where clients can find you

The Cohere Marketplace lists every coach and healer across seven categories and 47 subcategories, so clients can find your profile and book directly. Kajabi has no equivalent, so your reach is limited to traffic you generate yourself.

Inside the platform

Everything a coaching business runs on, in one place

Cohere session pricing, booking calendar, and built in card checkout

Sessions and checkout

Built for coaching, not retrofitted for it

Run discovery calls, 1:1 sessions, group calls, and workshops from one calendar, with booking and checkout built in, on every plan.

  • Single session, package, and subscription pricing
  • Unlimited scheduling pages on every plan
  • Automatic time zones, email and SMS reminders
  • Built in card checkout, no extra tools
Cohere group course builder with live sessions and video integration

Group programs

Group programs built the way coaches run them

Run a multi week cohort with live calls, a community, self paced content, homework, and progress tracking from a single service page.

  • Live calls and group sessions
  • Built in cohort community
  • Self paced content and homework
  • Progress tracking per client
Cohere Marketplace listing coaches and transformational services

Marketplace

A marketplace where clients find you

Every Cohere coach gets a discoverable profile in the Cohere Marketplace. Kajabi has no equivalent.

  • Listed across seven categories and 47 subcategories
  • Clients search by modality and book directly
  • Included on every plan
  • Reach beyond the traffic you generate yourself
Caela AI assistant helping a coach launch a workshop or service

AI assistant

Caela, your AI agent across the platform

Caela drafts service descriptions, marketing emails, landing pages, and campaigns, woven across the entire platform.

  • Service and offer descriptions
  • Marketing emails and campaigns
  • Landing page copy
  • Included on every plan, no add on

Beyond the software

A complete support system, not just software

Cohere is the only coaching platform that pairs the product with a real support system designed to get you launched and growing. Every new member starts with a complimentary VIP onboarding session with a dedicated Cohere Success Coach who builds out your first service with you, before you commit to a paid plan. Then you get ongoing access to the Cohere Academy and 60-Day Launch Accelerator for live weekly business coaching alongside a community of coaches building together. Kajabi sells you software and points you to a help center. Cohere walks you through the first ninety days.

1

Complimentary VIP onboarding

A Cohere Success Coach builds your first service with you before you pay.

2

Done for you setup

We handle the import, the configuration, and the launch.

3

Cohere Academy

Live weekly business coaching from the Cohere team, included on every plan.

4

60-Day Launch Accelerator

A structured program to get your first paying clients within sixty days.

A fair look

Where Kajabi might be a better fit

01

Pure course sales with no live component

If you sell a self paced course to a large list and never get on a call with a customer, Kajabi's funnel and email automation depth will serve you well. Cohere can do this, but it is not what Cohere is optimized for.

02

Enterprise affiliate program management

If you need leaderboards, multi tier commissions, and complex payout rules, Kajabi's affiliate features on Growth and up are more developed. For most coaches, Cohere's affiliate functionality is enough.

Pricing

Same price, more included

Standard annual pricing shown. Kajabi's introductory discounts apply to the first year only and revert on renewal.

CohereRecommended for coaches
Impact$111/mo

Full platform: unlimited contacts and storage, services website, 5,000 marketing emails a month, unlimited services and lead magnets, Cohere Academy, 60-Day Launch Accelerator, Caela, and marketplace listing. $1,111 billed annually.

Most popular
Accelerate$197/mo

Everything in Impact plus 50,000 marketing emails a month, VIP coaching and hands on mentorship. $1,997 billed annually.

Transform and Scale$347/mo

Everything in Accelerate plus scale support for six and seven figures. $3,447 billed annually.

Book Your Free Call
KajabiStandard annual billing
Basic$143/mo

5 products, 2,500 contacts, 1 website, 1 community.

Growth$199/mo

50 products, 25,000 contacts, automations, affiliates.

Pro$399/mo

Unlimited products, 100,000 contacts, 3 websites.

Costs to factor in: a 0.5% to 2% transaction surcharge applies when you use your own Stripe account, on top of standard processing fees. Annual plans are non refundable after 30 days. Cohere has no transaction surcharge and includes Caela on every plan.

Switching is easy

Switching from Kajabi to Cohere

Most coaches switch in less than two weeks. The Cohere Success Coach team handles migration with you in a complimentary VIP onboarding call.

What transfers

  • Contacts and email list, via CSV import
  • Courses and lessons, rebuilt in Cohere's course builder
  • Offers and packages, recreated in the service builder
  • Community, with members invited to your new Cohere community

What you can leave behind

  • Transaction surcharges
  • Contact limits that force tier upgrades
  • Funnel builder complexity most coaches never fully use

Most coaches are fully migrated and selling on Cohere within 7 to 10 days. The Cohere team gets your first service live before you cancel Kajabi.

Now that I am fully switched to Cohere, I am so happy and grateful I made that choice. It has allowed me to scale and streamline my business.Azaria Glaim, Fitness and Self-Mastery Mentor
Book Your Free Call

Want to see Cohere before you switch?

Book a 20 minute demo and a Cohere Success Coach will walk you through the platform and answer your questions.

Book Your Free Call

What coaches say

Coaches building real businesses on Cohere

FAQ

Cohere vs Kajabi, answered

How is Cohere different from Kajabi?

Cohere is built specifically for coaches and healers running live 1:1 and group programs. Kajabi is built primarily for course creators selling self paced content. Cohere includes a marketplace, live business coaching through the Cohere Academy, and an AI agent named Caela on every plan.

Is Cohere cheaper than Kajabi?

It depends on the tier comparison. Most Cohere coaches choose Accelerate at $197 a month, essentially the same as Kajabi's Growth plan at $199 a month, but Cohere also includes VIP coaching, the Cohere Academy, the 60-Day Launch Accelerator, and the Cohere Marketplace. If you want platform only access at a lower price, Cohere's Impact plan at $111 a month is cheaper than Kajabi's $143 a month Basic plan.

Can I migrate my Kajabi content to Cohere?

Yes. The Cohere Success Coach team handles migration with you in a complimentary VIP onboarding call. Contacts import via CSV. Courses and offers are rebuilt in Cohere's editor, which most coaches find faster than Kajabi's. Most migrations take 7 to 10 days end to end.

Does Cohere have a mobile app?

Yes, for both iOS and Android. The app handles notifications, session reminders, community, chat, voice texting, group courses, live video, self paced content, and 1:1 coaching.

Does Cohere charge transaction fees?

No. Cohere charges no transaction surcharge. You pay standard Stripe processing fees only. Kajabi adds 0.5% to 2% when you use your own Stripe account, depending on plan tier.

Does Cohere have a marketplace where clients can find me?

Yes. Every Cohere coach gets a discoverable profile in the Cohere Marketplace, organized into seven categories and 47 subcategories. Clients searching for a coach or healer in your modality can find and book you directly. Kajabi does not have a marketplace.

Does Cohere include onboarding support?

Yes. Every new Cohere member gets a complimentary VIP onboarding session with a dedicated Cohere Success Coach who builds out your first service with you before you commit to a paid plan. You also get ongoing live weekly business coaching through the Cohere Academy, included on every plan.

Ready to build the coaching business you actually want?

Cohere gives you everything Kajabi gives you, plus a marketplace, live coaching support, and a price with no surcharge taken out of every transaction.

Book Your Free CallGet Started

Cohere is the all-in-one platform and marketplace built for coaches, healers, and practitioners. Powered by AI and designed for human connection, Cohere makes it easy to market, sell, and deliver your services online, from scheduling and 1:1 sessions to group programs, communities, courses, websites and landing pages, lead generation, and email marketing. Cohere includes Caela, your AI agent built to help you market, sell, and grow faster, plus access to the Cohere Academy, where you get live weekly business coaching alongside a community of peers building together. The Cohere Marketplace connects coaches, healers, and practitioners with clients actively searching for their work.